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A warehouse director is now “stuck” with 10,000 t-shirts with glaring typo errors after trying to capitalize on the #FreeBritney campaign movement.
Karl Baxter, a managing director at Wholesale Clearance UK, bought 10,000 t-shirts, which he intended to sell to Britney Spears fans and donate a percentage of the profit to the singer’s cause.
However, when the clothing arrived at the warehouse, he realized that the shirts said #FreeBrittany, spelt like the French region, instead of #FreeBritney.
Baxter told Metro he was “gutted:” “After seeing all the press surrounding Britney’s fight to end her conservatorship, I wanted to do something to help – although it was a little bit of a shock when I saw that the t-shirts didn’t have the right name on.”
The warehouse director was unable to return the merchandise so he is set on selling the mislabelled t-shirts at a reduced price. Baxter told Indy100 that he hoped fans would “overlook the error.” Euronews reported that he wrote, “I’m now stuck with loads of stock that is unlikely to go anywhere, so I’m appealing to any fans of the movement to invest in one.”
The #FreeBritney movement was started to help end Britney Spears’ restrictive conservatorship, which has controlled her life since 2008. While the campaign has been going on for a couple of years, only recently has it gained significant traction with the support of celebrities such as Madonna and Elon Musk.
The singer has been in a court battle appealing for her conservatorship to be removed because of the control it has on her finances as well as many of her professional and personal decisions.
Yesterday, Spears used the “Free Britney” hashtag herself in social media posts to celebrate the appointment of her new lawyer, Matthew Rosengart, and show gratitude towards her fans.
Coming along, folks … coming along 🖕🏻!!!!! New with real representation today … I feel GRATITUDE and BLESSED !!!! Thank you to my fans who are supporting me … You have no idea what it means to me be supported by such awesome fans !!!! God bless you all !!!!! pic.twitter.com/27yexZ5O8J
— Britney Spears (@britneyspears) July 15, 2021