Summary List Placement
On an annual basis, the footwear industry emits 700 million metric tons of carbon dioxide into the environment, making it by far one of the most harmful industries for our planet.
In an effort to reduce (and hopefully one day reverse) the negative effects, many footwear companies have placed a focus on producing more sustainable sneakers using recycled and renewable materials — and two of the most impactful brands have joined forces to ramp up industry-wide sustainability efforts.
In May 2020, Adidas and Allbirds announced a collaborative project aimed to accelerate solutions for reducing the industry’s alarming emissions numbers. Now, a year later, the two brands have unveiled its joint sneaker that will undoubtedly set the precedent for sustainable sneakers across the industry — the Adidas x Allbirds FUTURECRAFT.FOOTPRINT.
At 2.94kg CO2e, the FUTURECRAFT.FOOTPRINT has the lowest carbon footprint of any Adidas or Allbirds sneaker ever made and brings both brands much closer to the goal of producing a performance running sneaker with a zero carbon footprint.
“Our partnership with Allbirds is a beacon of what can happen when competing brands from the same industry see the possibilities in coming together to design,” says Brian Grevy, executive board member of global brands at Adidas in a joint press release. “This is a call-to-action for other brands, and a milestone in the sports industry achieving carbon neutrality.”
The sneaker is a result of true collaboration — not just branding and marketing. The midsole of the FUTURECRAFT.FOOTPRINT is based on Adidas’ proprietary performance cushioning technologies, but is made with Allbirds’ sugarcane-based SweetFoam material. The newly-designed upper also brings the best of both brands. It’s made from 70% recycled polyester and 30% natural Tencel — a renewable material made from wood pulp.
With elements from both brands the FUTURECRAFT.FOOTPRINT lives up to performance standards and is sustainable.
The Adidas x Allbirds FUTURECRAFT.FOOTPRINT will be available exclusively to Adidas Creators Club members via a raffle of 100 pairs in May. Enter to win here or sign up for free to become an Adidas Creators Club member here. An additional 10,000 pairs will be released in fall/winter 2021 and a wider release will follow in spring/summer 2022.