Tech

Startups vs established companies: 4 biggest differences for marketers

What are the major differences in doing marketing for startups compared to mature companies? Over the past few years, this question has puzzled me… and, it turns out, many of my colleagues. But now that I’ve been on the two diametrically opposite sides of the marketing universe — conceptualizing omnichannel campaigns in mature companies and analyzing promotional mechanics in early-stage startups — I’ve had the opportunity to compare them and figure out exactly where the difference lies. So if you’re interested in knowing the answer, check out the quick summary of my findings below where I highlight the most striking…This...

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